PRODUCT DEVELOPMENT MANAGER

PRODUCT DEVELOPMENT MANAGER

PRODUCT DEVELOPMENT MANAGER

1. BACKGROUND

Marie Stopes Kenya (MSK) is one of Kenya’s largest and most specialized sexual and reproductive health and family planning organization. Operational since 1985, MSK has prided itself in providing a wide range of high quality, affordable and client-centred reproductive services to women, men and couples in collaboration with the Government of Kenya.
MSK plans to introduce two products in 2016. A long acting reversible contraceptive (LARC) and a post abortion care product in 2016. These are expected to improve contraceptive choice among women and couples in as well as reduce maternal mortality associated with unsafe abortion Kenya. MSK is seeking for a Product Development Manager to successfully develop, launch and market these products.

2. OBJECTIVES

The successful candidate will be expected to: lead product introduction strategy and activation for Kenya, specifically:
Marketing & activation of LNGIUS:
-Develop an aligned LNGIUS product launch strategy
-Conduct market assessment and segmentation for LNGIUS with insights on behavioural changes and affordability
-Develop and coordinate end user/Client demand generation strategies to increase customer awareness and increase product uptake
-Lead in the development of innovative and effective IEC and BCC marketing materials required to improve brand administration, awareness & uptake

-Develop and coordinate supply side demand generation strategies such training of health care providers on LNGIUS (in consultation with -Quality Assurance Management department) and development of an effective in country supply chain
-Stakeholder engagement & budget management & evaluation
-Coordinate stakeholder engagements on LNGIUS with MSI, MED360 and FHI360
-Oversee budget development and utilization for LNGIUS product introduction.
-Participate in technical working group (TWG) meetings at MOH level to influence policy on improved product mix e.g. Maternal mortality and Family planning TWGs
-Prepare monthly reports on LNGIUS uptake, competitor landscape, pharmacovigilance, commercial implications
-Take lead in coordinating operational research to evaluate product performance, customer awareness, market impact and market share
-Prepare a post launch strategy to evaluate impact and monitor product performance among health care providers and the clients

Additional responsibilities

Review MSI’s existing SRH product and service offering within the market context and against consumer and programme needs. Identify strengths, gaps and opportunities and develop product activation strategies for existing brands within the MSK social marketing program

3. QUALIFICATIONS AND EXPERIENCE

Essential requirements & skills
-Significant proven experience in end to end new brand-product development and marketing strategies (product development, marketing   planning, marketing mix, launch and activation) in consumer/ healthcare categories
-Experience working with brands/product that require market making and with limited above the line spend and strong experience in working across different marketing media – can develop creative marketing solutions
-Experience in generating and development of IEC materials
-High level of strategic thinking showing ability to encourage thinking beyond narrow brand/category parameters
-Strong analytical skills, the ability to interpret trends including market research, consumer insight and market trends
-Demonstrable commercial acumen and ability to manage budgets successfully
-Strong client/customer focus and ability to “walk in the shoes” of our clients
-Very well developed interpersonal skills and ability to work well with internal and global marketing teams
-Excellent written and presentation skills and can craft “selling stories” to be highly compelling for internal and external audiences
-Ability to mobilise key opinion leaders within the health and policy sector
-Ability to work independently and is a self-starter (responsive, diligent, reliable, proactive and responsible), and is very comfortable with being held accountable for a successful launch
Desirable skills
Experience in working with public health sector organisations and/or training in public health sector media coverage

4. DELIVERABLES & OUTPUTS

-Product Introduction strategy aligned with global marketing & Kenyan Leadership team (within 2months of joining)
-Innovative and impactful marketing activation & IEC materials that meet client and provider needs
-Deliver within marketing budget
-Achieve LNGIUS launch volumes as forecasted
-Improved SM product portfolio brand awareness and presence
-Increased market share for all MSK Social Marketing products

5. TIMING

From 1st January 2016 – 31st December 2017.

6. Gross Salary

Between KES 180,000/- to KES 200,000/-

7. Application process

Please send an application letter, a summary statement showing your suitability for the position and an updated curriculum vitae to pd@mariestopes.or.ke before close of business on 8th January 2016

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